Impact Report: #BlackInMicrobiology Week 2020

The 100 most frequently tweeted words during BiM Week 2020.

ASCC outlined and drafted a report detailing the social media impact of #BlackinMicrobiology Week 2020 for event sponsors. Our draft included an introduction and conclusion as well as a description of relevance for each analysis. Data for each analysis were collected as described below.

Analyses included:

  • Twitter data collection, analysis, and visualization using R. Analyzed both resonance and engagement as well as participant geography and sentiment.

  • YouTube data export, analysis, and visualization of post-event views and subscribers.

  • Website data export to understand traffic patterns, including the sponsor’s page.

  • Event registration data export, analysis, and visualization for participant field, position, gender, and location.

  • A visual summary and description of the outlets that covered and/or promoted #BlackInMicrobiology Week 2020.

Ada K. Hagan, Ph.D.
Ada K. Hagan, Ph.D.
Owner, Lead Consultant

I am a microbiologist with a passion for making science accessible. I hope to use my background in communications and higher education to help make scientific concepts more easily understood and make the academy more inclusive to future scientists from all backgrounds.

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